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A June 2014 “Reconomics” report by the Sport and Recreation Alliance  and Liverpool John Moores University found that outdoor recreation:

  • is the UK’s favourite pastime – three in four adults in England regularly get active outdoors
  • drives the visitor economy – people spending their day enjoying outdoor recreation spent £21 billion in 2012/13; with overnight visits taken into account this comes to £27 billion
  • creates jobs and skills – walking tourism alone supports up to 245,500 full-time equivalent jobs
  • promotes a healthy nation – outdoor recreation can make a significant contribution to tackling the £10 billion cost of physical inactivity

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